Problem: The primary aim of the campaign was to increase financial literacy, through greater awareness regarding financial management and pitfalls that lead to bad financial decisions. Moreover, the campaign aimed at encouraging entrepreneurship and the creation of employment opportunities for the youth. The intended total reach was 2400 youth in Vosloorus.
Solution: Guiding principle for this was “authenticity”. We found an ambassador we knew the youth would relate to, drew up a social media content plan for him and allowed him to post organically as well.
Branding, Events, Photography
22nd Jun 2019